What differentiates your service from other investor introduction services?
PPC leverages the mandate information collected by the BHA research team through its one-on-one interviews with investors. PPC schedules meetings only with investors that are currently active in the BHA database and interested in a manager’s type of fund. Clients can be assured that the investor introductions scheduled by PPC will be productive.
Are fund managers locked into long-term contracts?
No, the duration of a PPC marketing campaign is three months. Fund managers that wish to continue using the PPC service to market their funds can renew their contract for a three-month term.
How are you compensated?
PPC is paid a flat subscription fee for our service. We do not charge success fees, nor do we receive a commission on the assets raised. This model proves to be extremely cost effective for our clients.
Where are your account executives located?
Our account executives work from our corporate headquarters, which is in Southborough, Massachusetts, a suburb of Boston.
Who are your clients?
PPC manages marketing campaigns for hedge funds and private equity funds. Hedge fund strategies that are a good fit for our service include long/short equity, global macro, CTA/managed futures, distressed, credit, arbitrage, market neutral, and quantitative and short-term trading. Private equity strategies that are a good fit include buyout, venture capital, growth equity, distressed, and mezzanine.
What is the relationship between PPC and Brighton House Associates?
PPC is a wholly owned subsidiary of Brighton House Associates. For this reason, PPC has access to BHA’s MandateConnection, a comprehensive investor mandate database maintained by BHA’s team of research analysts. PPC’s account executives use this database to identify active and interested investors and set up meetings on behalf of our fund manager clients.
Do PPC clients have access to the BHA MandateConnection database?
Yes. PPC clients have access to BHA’s MandateConnection platform.
Can PPC clients track the progress of their marketing campaigns?
Yes. Clients can track the productivity and progress of their PPC account executives through the MandateConnection platform. Our platform also lets clients view real-time feedback provided by investors to PPC account executives about their funds.
Does PPC fundraise on behalf of its clients?
No, PPC’s involvement in a client’s fundraising efforts is limited to identifying potential investors and scheduling initial introductions. Our clients own their investor relationships and are responsible for following up with investors, attending meetings, and ultimately, securing an allocation.
Are road shows limited to investors in the U.S.?
No, PPC schedules road shows worldwide. Clients travel throughout the U.S., Europe, the U.K., and Asia, including Singapore, Hong Kong, and Tokyo.