The Art and Science of Phone Canvassing
Fund managers and marketers can pursue a number of avenues to augment their marketing campaigns, but improving the phone-canvassing process is the best place to start. In this webinar video, Celine Demonsang, Research Manager at Brighton House Associates, provides phone-canvassing techniques that can increase the efficacy of fund marketers' outreach efforts.
Researching the Investor Universe to Identify Prospects
Identifying potential investors is one of the most important first steps fund managers and fund marketers must take to successfully raise capital. In this webinar video, BHA addresses the obstacles managers frequently encounter and provides strategies for uncovering and pursuing the right prospects.
Creating Effective E-Mail Marketing Campaigns
Dan McDermott, founder of BHA, hosts "Creating Effective E-Mail Marketing Campaigns." During this webinar video, Dan discusses some of the e-mail strategies and techniques he has used to market hedge funds to institutional investors.